Under further research I have found some great website which include articles and clippings on The White Feather Movement.

“Thanks very much. We don’t get pipe cleaners very often in the trenches.”
http://www.independent.co.uk/news/world/world-history/history-of-the-first-world-war-in-100-moments/a-history-of-the-first-world-war-in-100-moments-white-feather-for-winner-of-victoria-cross-9352952.html

Also as the White Feather Movement was seen in the first season of Downton Abbey and the below blog post explains further:

http://janeaustensworld.wordpress.com/2012/01/03/downton-abbey-2-the-symbolism-of-the-white-feathers/

Briar